Send message requests to your Page’s followers

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This feature is gradually rolling out and may not be available for all Pages yet.
To help a Page connect with followers, a Page can send up to 10 message requests per day to start conversations with its followers, including people and other Pages.
Note: This does not change your Page’s ability to send a direct message to reply to a person who has commented on your Page’s Post or on a post in a Facebook Group that you manage.

Eligibility for followers

In order for your Page to start a conversation with someone, the person you are trying to reach must:
  • Be a follower of your Page.
  • Have message request settings turned on to receive messages from Pages they follow. If the setting is on, when your Page sends a message request to a follower, the follower can choose to accept or delete the request, or block your Page.
  • Be an adult based on the laws in your country.
  • Be based in a country where this feature is available.

Eligibility for Pages

At this time, Pages with a large number of followers are eligible to send messages to followers. Additionally, a Page must:
  • Have messaging turned on for your Page.
  • Be based in a country where this feature is available. (Note: Even if available in your country, this feature may not be rolled out to all Pages yet.)
Depending on the laws in your country, before sending a message request to a follower, you may need to ensure that your Page has first obtained the follower's consent or opt-in.

Send a message to a follower

Make sure that you’re switched into your Page before sending a message to a follower.
To send a message to a follower:
  1. Switch to the Page you want to send a message from.
  2. From Chats, tap .
  3. Type in the name of the user or Page.
  4. Type your message in the text box at the bottom.
  5. Tap .